How to start your online wig store in South Africa?
How to start your online wig store in South Africa?
"The global hair wigs and extensions market by revenue is expected to grow at a CAGR of over 13% during the period 2021–2026", according to the research report "Hair Wigs and Extensions Market - Global Outlook and Forecast 2021-2026". Based upon the trade data from the United Nations, In 2020, the domestic demand for hair (including hair extensions, hair weft, and wigs) in South Africa has a 21% increase.
To start your online wig store steps by steps
Make niche research:
Before starting your hair business, you need to make research to know that what is the top-selling hairstyles, colors, the latest on-trendy products. You need to know where is your target audience and what is the attractive points to them. You need to know the advantages of your competitors and what you can imitate or learn from them. Furthermore, you need to estimate how much you need to invest and when you can get the payback. This may be a little complex, but trust me, complete research can help you avoid unnecessary costs and get profits from this hair dropshipping project as soon as possible.
Learn hair knowledge:
In order to serve your customers well and add your reliability, full hair knowledge in your mind is necessary. You need to learn more about hair products and make yourself become an expert in your target field. You need to know the differences between all types of human hair bundles and human hair wigs. If someone wants to buy Brazilian curly hair, and you deliver her a deep wave Peruvian bundle because you don't know the difference, you may get a bad review or this may lead to a reduced repurchase rate. You also need enough hair knowledge so that you can advise your customers, which hair is best for them.
Find out reliable hair vendors:
The best hair vendors should have a few years of industry experience, a sizable customer base, great reputations, fast shipping (of course, fast & free shipping will be better), competitive price with good quality, and communicate smoothly.
Virgin Hair Vendor is a professional hair vendor with over 11 years of experience in wholesale human hair bundles and wholesale human hair wigs, we have helped thousands of customers all over the world from zero to hero, from a newbie to a veteran, and have helped most of them to earn from this dropshipping hair project. We get hundreds of good reviews from our customers every day thanks to our quality guaranteed products and extraordinary services. All our hair extensions and wigs are made with 100% human hair, soft, silky, with a natural shine, no shedding, and no tangling.
Create your own brand:
To reach a long-term development, it is important to set up your own brand and expand its influence. Figure out your brand name (we suggest using a simple brand name that is memorable and catchy, this standard also applies to the domain name choosing), design your own logo, and package. A good package can help to strengthen the impression of the brand and boost a good feeling of the brand. To serve our customers well, Virgin Hair Vendor has its own design team to help our customers to design their own logo, private label, and packaging, etc.
Register and run your social media accounts:
Sign up and create pages on all social media platforms including Facebook, Ins, YouTube, Snapchat, TikTok, and Twitter. The latest figures show that there are 3.78 billion social media users worldwide in 2021. Therefore, establishing a wonderful social media system is necessary for your online hair store. This can not only make sales directly within social platforms but also help to develop customer relationships and boost the repurchase rate.
Get your business license:
Although a business license is unrequested to set up an online store at Shopify, if you want to be legit, a business license is necessary. It commonly takes $50-$100 to get a business license. Apply for a license from your state's department in your area. And don't forget to get a Tax ID and Business Bank Account!
Establish your website:
Use your domain and Shopify account, your brand name, and the logo that we have mentioned above to set up your website. Prepare content (product details, service details, company details) and upload it to your website. We have made niche research and stored plenty of hair knowledge before, now it works. Relevant and excellent content can not only make your customers enjoy shopping on your website but also be beneficial to get free traffic from Google. Don't forget to create a Facebook Pixel and add it to your website. And use your Business Bank Account to set up online payments for your website.
Pay ads to boost the traffic of your hair website:
If you have enough budget, you can choose to pay for Facebook and Instagram ads or hire an influencer to promote your site to increase your marketing exposure.
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